Deadcell - who are they and what do they do?

So a couple of weeks ago I was so thrilled to go see Gothminister, and gothic electronic act from Sweden. Unfortunately, they cancelled the show in Maribor due to illness so all we, goth fans, got stuck with, was an industrial metal act from Holland, named Deadcell. I've never heard of those guys &gals before, I checked a couple of their songs online and read some info and they didn't really appeal to me. But nonetheless, my curious natures (and free entrance) lead me to go see them.
And what did I get? They were a bit fun.... at the beginning. But hearing song #2 I just thought I heard a replica of the song #1. And so it continued.... Their sound was great, the band looked neat, the video projection in the background was fun, the girls were probably eye candy for guys (well, the bass player was nice to look at even for me, I admit) and the poor front man tried to amuse the public and only got response from us, the public, probably because we kind of felt bad for them trying so hard. There were a couple of (drunk) girls who came later on and head banged in the first row, which made the bald one (front man) kind of happy.
All in all, I'm not going to get their albums, because their music is just too much repetitive and bare. Their melodies are basic and sometimes way too stuffed with synths and programming. Any of their songs is neither catchy nor memorable. 

It tends to happen to me that I don't even know the band or don't really know them, then go see them live and fall for them like Pepe Le Pew falls in love with any cat who wears a white stripe over her back. But this is not the case. It was a fun night, but Deadcell are not the cause of that.